The Pet Effect
Backed by scientific research, The Pet Effect is an initiative demonstrating the positive impact pets have on human health. In partnership with Zoetis and the Human Animal Bond Research Institute, we translated complex findings into clear, engaging storytelling through a website, launch campaign, infographics, and social media.
The Pet Effect campaign was lauded by vets, shelters and, most importantly, pet owners across the nation.
Client — Zoetis
Role — Art Direction, Branding, Website Design, Illustration
Agency — All Boats Rise, 2017
Recognition
Aster Awards: Gold Winner, Healthcare Education
Pet Industry Joint Advisory Council, PIJAC: Excellence in Communication