Dr Pepper Fansville Experience
For the Dr Pepper Fansville experiential activation, I helped translate the campaign’s fictional college football town into an immersive physical experience. Building on the established creative direction, I designed a series of environmental graphics that brought the spirit, traditions, and visual language of Fansville into the space.
From Screen to Space
The wall panels combined collegiate-inspired typography, emblems, badges, and illustration with subtle Easter eggs pulled from the running Fansville TV spots. These details created moments of recognition throughout the experience, connecting the physical activation back to the larger Fansville world.
Client — Dr Pepper
Role — Senior Designer, Experiential Design
Agency — Deutsch LA, 2025