California Cryobank at LA Pride
For LA Pride 2023, I helped bring California Cryobank’s Pride and Joy campaign to life through an immersive brand activation celebrating love, family, and inclusivity. With the LGBTQ+ community as a core part of the brand’s clientele, the experiential design created a vibrant, welcoming space that built brand awareness, encouraged audience engagement, and celebrated every path to building a family.
A Story for Every Family
Drag Story Hour became a centerpiece of the LA Pride experience, bringing together drag queen and king influencers for an engaging celebration of family, representation, and community. Featuring California Cryobank’s original children’s book, I Love Them, and They Love Me, the experience created a meaningful brand moment rooted in inclusive storytelling and connection.
Bringing the Joy to Life
The activation extended the Pride and Joy campaign through playful, interactive experiences designed for the energy of LA Pride. A custom bling bar invited festival goers to bedazzle their face cards, creating a memorable moment of self-expression while connecting California Cryobank with potential clients in an authentic, approachable way.
I Love Them, and They Love Me is a book celebrating all kinds of families and the one thing they share in common: the love inside.
Client — California Cryobank
Role — Creative Direction, Experiential Design
Internal Creative Team — CooperSurgical, 2023