California Cryobank at LA Pride

With the LGBTQ+ community as a core part of California Cryobank’s clientele, we set out to celebrate love, family, and inclusivity at LA Pride 2023. Under the Pride Month campaign theme “Pride and Joy,” we introduced our original children’s book I Love Them, and They Love Me, hosted drag story hour with drag queen and king influencers, and added a bling bar for festival goers to bedazzle their face cards. The result was a vibrant space of visibility, connection, and love that engaged potential clients and increased awareness.