Sperm Bank Donors Social
In a controversial 2022 Instagram post, Kanye West referred to himself, Tristan Thompson, and Travis Scott as sperm donors, and posted an image of a google search ad that led to spermbank.com. We capitalized on this moment with a “reply” and supported it with paid media, which lead to a 400%+ increase in donor applications. We shifted our social strategy and tapped into culturally relevant trends and influencers since.
Rihanna’s Superbowl Performance
Lead volume increased by nearly 50% week over week
This social strategy is credited with driving record-breaking donor recruitment and catalog volume for California Cryobank.
Client — California Cryobank
Role — Creative Direction, Social Strategy, Design
Internal Creative Team — CooperSurgical