LOVELOUD
LOVELOUD is a music festival in Salt Lake City founded by Imagine Dragons’ Dan Reynolds to celebrate unconditional love for the LGBTQ community. Partnering with AT&T, we helped present the world’s first large-scale festival of its kind and hosted a Twitter livestream. We “Turned Up the Love” with digital campaign creative leading up to and during the event.
By the end of the night, LOVELOUD garnered over 7 million online viewers and raised $1 million for LGBTQ charities from around the country.
Client — AT&T
Role — Art Direction, Design
Agency — Madison + Vine, 2018