Cord Blood Registry Rebrand
CooperSurgical partnered with Collier.Simon to rebrand Cord Blood Registry, with Collier.Simon leading the development of the new identity, guidelines, website, and collateral. We oversaw the process for these foundational deliverables, while our internal team activated the rebrand across B2C, HCP, and Field Sales marketing, paid media, biannual campaigns, and brand photography—scaling assets into templates and Figma libraries to ensure consistency and efficiency.
Client — Cord Blood Registry
Partner — Collier.Simon
Role — Creative Direction, Branding
Internal Creative Team — CooperSurgical, 2021