Cord Blood Registry Rebrand
CooperSurgical partnered with Collier.Simon to rebrand Cord Blood Registry, developing a new brand identity, guidelines, website, and foundational collateral. I oversaw the identity development and led the internal rollout, translating the new brand system across B2C, HCP, and Field Sales marketing, paid media, biannual campaigns, and brand photography. We translated the identity into scalable templates and Figma libraries to support consistent execution across marketing channels.
Client — Cord Blood Registry
Partner — Collier.Simon
Role — Creative Direction, Branding
Internal Creative Team — CooperSurgical, 2021