Cord Blood Registry Rebrand
CooperSurgical partnered with Collier.Simon to refresh Cord Blood Registry with a new brand identity, visual guidelines, and foundational creative. I helped shape and finalize the brand system, then led its internal creative rollout across consumer, healthcare professional, and Field Sales marketing—building a cohesive identity that could flex across audiences, channels, and campaigns.
Building Brand Consistency
I expanded the new visual identity across a broad range of digital and print marketing, including paid media, brochures, flyers, infographics, social, sales enablement, and integrated campaigns. The system created a consistent and recognizable brand presence while providing the flexibility needed to support different audiences and marketing objectives.
Client — Cord Blood Registry
Partner — Collier.Simon
Role — Creative Direction, Branding
Internal Creative Team — CooperSurgical, 2021