The Pet Effect Social
We created The Pet Effect’s social strategy around “Pets with Benefits,” a creative hook that turned scientific facts into relatable moments—delivered through campaign videos, pet memes, and illustrative infographics.
In addition, we wanted to increase awareness that there are physiological health benefits on both sides of the leash, so we created two campaigns around shelter and service animals.
Adopt a Human
We've put a twist on the iconic Sarah McLaughlin ASPCA commercials, showing that adoption is not just for pets.
Comrade
In this video we show how PTSD service dogs help those who bravely protected us.
Client — Zoetis
Role — Social Strategy, Art Direction, Design
Agency — All Boats Rise, 2018